The first E in the brandalytical formula - Experience.
Go the extra mile every day, and deliver something that adds value.
Heineken has been amazing delivering added value. The video features how to create an experience for customers, and touches them at the core of what they believe in. Enjoy this one because its truly special. Heineken also always goes the extra mile, and is a brand to watch out for when it comes to delivering experience and added value to their customers (and employees for that matter - here another link how they activated their internship: https://www.youtube.com/watch?v=IaHU-0WQkBE).